As a child, the 62-year-old DeVito used to sell lemonade for five cents a glass in New Jersey. Now he’s ventured out into the beverage industry with his own lemon-flavored liqueur.
Danny DeVito’s Premium Limoncello was unveiled last week at the Wine And Spirits Wholesalers Of America Annual Convention in Orlando, Florida. The liqueur is produced and bottled on an estate of lemon trees on Italy’s Sorrento peninsula. His Limoncello is made from the zest – or the outer, yellow skin – of flavorful Sorrento Lemons.
The lemon zest is mixed with sugar, water and alcohol to create the finished product a luscious, lemony, 60-proof liqueur best served very cold or over ice. The Limoncello is bottled at the estate in a tall bottle with a transparent lemon on the front. The label and decorative lemon are serigraphed onto the bottle and then fired. Italian designer Lorenzo Damiano created the bottle and labels.
“We worked closely with Danny to create a unique Limoncello made from the finest Sorrento Lemons,” said Richard DeCicco, CEO of Harbrew Imports. “The flavor is a perfect balance of tart and sweet. It’s a crisp, refreshing liqueur.”
Danny DeVito’s Premium Limoncello is slated to be available this summer. The product will be available initially in 750ml and 50ml “mini” sizes. Harbrew Imports plans to add a 375ml bottle later. The suggested retail price for the 750ml bottle will be $23.99.
