TW CEO Jeff Bewkes Time Warner to Suffer Net Operating Loss for '08January 07, 2009 NEW YORK Time Warner said it would post a net operating loss for 2008 after certain fourth-quarter reversals caused the company to write down the value of its cable, publishing and AOL units to the tune of around $25 billion. The media conglomerate said the cratering economy has had a more stifling effect on its advertising business than it had anticipated, particularly at AOL and the Time Inc. units. 
More Long John Silver's for EmpowerJanuary 07, 2009 NEW YORK Long John Sliver's has consolidated its media account at Empower MediaMarketing without a review, the client has confirmed. The company spent $35 million on ads in 2007 
Updated: Arbitron Agrees to Settle LawsuitsJanuary 07, 2009 NEW YORK Arbitron has agreed to resolve lawsuits brought by the states of New York and New Jersey in October that alleged the rating company had engaged in deceptive marketing in the deployment of its portable people meter in the New York radio market. 
Staples Debuts 'Dollar Deals'January 07, 2009 NEW YORK Taking a page out of McDonald's marketing book, Staples has launched its own "dollar deals." The program, which will run for the month of January, offers Sharpies, Bic pens, writing pads, paper clips and other items for $1.
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